How much money do you need to spend on Google AdWords?

The most important thing about Google Adwords is the setup. It needs to be done perfectly and accurately. We have found that clients who spend time in setting up the AdWords can reduce their monthly Google ads budget by 50% and have the same results.

In Cape Town, we have our clients start with a minimum budget of at least R5000 per month. Then 7 leads will set it up flawlessly so that only the best buyers will visit the site.

This brings anything from 500 to 750 visitors to a website per month, but these visitors are more likely to purchase.  There is no use of having thousands of website visitors, but hardly anyone buys in. It is all about the targeted leads.

Google Pay per click starts from R5 to R30 per click. We add limiters to the campaigns to ensure the budget stretches over 30 days and ensure that there are enough clicks per day. 

We have found in our Agency that for every R1 we spend on Google we make minimum R5 back. So if you think about it, there isn’t a better return on investment anywhere else.

We highly recommend before you spend a single cent on Google, optimize your website first. If you do not put in the effort of optimizing your website, potential buyers will click on your Google Ad and not interact with your website. If this happens you might blame Google, but it is your website that is not doing what it is designed to do. Your website will work in reverse gear, it will cost you $ and not make any $.

Visit our Google Ads Marketing page for more information on Google Ads

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