How do you calculate your Conversion Rates?

When you start with your digital marketing campaigns you will set out clear goals. One of the main goals is to have more substantial traffic to lead and lead to sale conversion rate.

 Traffic to lead conversion

Traffic to lead conversion rate is the number of people who visit your website vs the number of times you receive and enquiry from a client. Enquiries can be phone calls, contact form requests or walk-in clients.

 Example: If you have 1000 visitors on your website and you receive 10 enquiries per month then your conversion rate is 1%.

 There are several things you can do to increase the conversion rate on a website. For example, improving user experience, copywriting, call to actions, thoroughly understanding the buyer behaviour/journey and heaps more.

 You should at all time monitor the above-mentioned factors since it has a massive impact on your digital marketing ROI.

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