7 things you need to monitor monthly on your website

1: Overall Traffic

It is crucial that you keep track of the amount of traffic your website receives on a monthly basis. High traffic volumes generate leads, leads turn into sales and sales into profit. If you notice a decline in traffic it needs to be addressed promptly to ensure your website remains a source of income for your business.

2: Source & Geographic of traffic

Identifying the geographical location of your website traffic helps you identify possible pockets of high-value clients to target. This helps you personalize your website accordingly by featuring different products, testimonials and services. 

3: Bounce rate

A bounce rate is measured by the number of people who visit your website and leave before visiting a second page. A high bounce rate could translate to various issues on your website. It is a clear sign of an outdated or poorly designed website. If a site visitor rushes to leave your website, it means they can’t find what they are looking for instantly or they simply don’t like the look of your website.

4: Average time spent on a website

It is all good and well to have people visit your website, but the goal is to keep visitors on your website and have them browse through your services and content. By monitoring visitor behaviour and time spent on your website, you will be able to use that information and structure your website in a way that will continuously promote positive user behaviour.

5: Google Ads Cost & Budget

User trends and user behaviour on your Google campaign needs to be analysed and monitored. These trends can help determine if your ad is successful and what might need to be adjusted to ensure that your campaign can be optimized.

6: Keywords

The keywords that are pushing the best conversions need to be monitored to ensure that you make use of opportunities to increase traffic to your website without having to increase your marketing budget.

7: Google Page Rankings

One Metric that Google especially looks at when ranking a website is how positive the overall user experience is. Speed and responsiveness are the two key components to making your website user-friendly. It is important to evaluate your google page ranking to ensure that your website is constantly upscaling. Google algorithms change often. Therefore, what might be working today might not work tomorrow. You need to be aware of those changes.

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